Ooo, shiny! Why are we attracted to glossy, sparkly things?
Whether it's a glittering gem, glossy lips or a new coat of paint on a car, human beings like shiny things. We know it’s not simply an aesthetic preference, because studies show that even babies will paw at a jingling set of shiny keys or stare open-mouthed into a glassy mirror. The attraction is innate.
But why? Multiple studies have been conducted to solve the puzzle. And the answer is tied to one of the most basic, primal needs we have. It’s all about water.
A team of Belgian researchers attacked the question in six studies published in the Journal of Consumer Psychology. In one of them, 46 participants were blindfolded and handed a piece of paper. Half of them got a matte sheet, and half got a glossy sheet. People who held the glossy sheet rated it as more attractive and of higher quality than the matte sheet, even without looking at it. And in another test, researchers printed out leaflets (for adults) and pictures of Santa (for kids) on matte paper and glossy paper. Both groups preferred the glossy sheets, according to the study.Those tests suggest there's more to the allure of shine than a visual preference. Here's where the water comes into play.
In the blindfold test, for instance, participants envisioned more water when asked to imagine a landscape depicted on the page — showing a perceived link between shiny and wet. In another test, this one without blindfolds, participants rated aquatic images as glossier than desert ones, although in truth there'd been no difference.
As a final experiment, the researchers divided 126 test participants into three groups. One group ate a bunch of crackers without any water. Another ate the crackers but also drank some water. A third did neither. Afterward, each group looked at eight photographs, half on glossy paper and half on matte. All three groups preferred the glossy pictures, but the groups that had eaten crackers rated them as much more attractive.In other words, the thirstier the participants were, the more they wanted water and preferred glossy.
在最后一项尝试中，研究职员把126名参加者分成三组。一组干吃咸饼干不给水喝，一组吃咸饼干并给一些水喝，最后一组不吃不喝。之后，每组职员寓目八张照片，一半印在粗拙的纸上，一半印在平滑的纸上。三组职员全都选择了平滑纸，但吃咸饼干的两组以为平滑面的更吸引人。也就是说，参加者越渴，他们就越想要水，qt老虎机亚洲首选288x, 赌博网19119存10送20, 网上电子游戏19119存10送20, 真钱二八杠19119澳门公司, 天上人间娱乐19119澳门公司, 赌大小19119存100送58, 维多利亚娱乐19119存100送58, 网上电子游戏19119存100送58, 香格里拉娱乐19119存100送58, 必赢亚洲娱乐19119存100送58, 大都会娱乐pt88.vip, 维多利亚娱乐pt88.vip, 注册送体验金pt88.vip, 捕鱼游戏pt88.vip,，也就越喜好亮闪闪的对象。
This Discovery News video notes that humans are the only animals that have such an obsession with shiny objects. (Scientists once thought birds might be as well, but it turns out they were incorrect.) Babies have been known to lick the surface of a mirror much the way an animal would lap at a pool of water.Basically, we're drawn to shiny things because our brains associate them with water.